Social Media Marketing
How Social Media Can Benefit Your Business
With over billions of people using social media globally, it would be foolish not to tap into this big channel. But just getting the target likes and followers is not a business’s goal, is it now? Instead, the company asks for revenue, conversions. You want people to buy from you. So, build social media campaigns that can be measured and track the returns on your investments.
Allow Zilicon to win over digital masses with social media campaigns. You can reach every segment of your target audience with different social media platforms. Social Media Marketing is how you win over all your audiences. For example, Facebook to get the maximum average age people and Instagram for the younger ones.
Why Go For The Dynamic Marketing of Social Media?
Your modern-day business needs the modern-day boost with social media. Social media presents to you customer feedback in real-time.
You get your audiences talking about you; they share a positive word with their networks. While it is not always positive, you can act fast on any negative feedback on the platform.
You engage with your audience to take your business to new heights. You have to interact with your audiences constantly. You have to publish content that talks to them and engages them in a dialogue with you. All your content should drive users to visit your website to know more about you.
Your followers should be intrigued enough to learn about your brand story, and when they are in line with it, they are likely to become your customer.
Social media is among the essential ranking factors in SEO. Your shares, likes, comments, and links also determine your SEO ranking.
What a Proper Social Media Marketing Strategy will Do for You:
- Increase brand awareness
- Increase sales
- Improved customer management
- Competitive analysis
- Customer service
- Audience analysis
Prosper with Social Media: The Benefits
Conversion Tracking
We constantly measure the results of the campaigns. We will keep you up-to-date daily on your ROI with conversion tracking. In addition, we use Google Analytics, call tracking software, live chat tracking software to track interaction and leads from social media.
We serve you statistical reports on what campaign is working and on which channel with this kind of rigorous tracking. We directly prove that our social media efforts are driving sales with conversion tracking.
Audience Research and Analysis
Audience Research on Social Media lets you know your audience, who they are, what they want, and their satisfaction. We analyze your current and potential following and also the followers of your competitors. You are informed and engaged when you know your audience.
With this research, you stay relevant on social media.
A Seasoned Team of Zilicon
We design creative, clear, crisp content that engages your ideal audience. We make a brand out of your business, and all our efforts are branding-centered.
Our team of graphic designers, video editors, and copywriters creates strong content that converts, whether likes, shares, or followers. Our content stays consistent across all platforms with the brand message in mind. As a result, we will boost your brand exposure.
What Zilicon will Serve You With:
Our Social Media Management Services
- Brand Strategy
- Creative Content
- Photography and Videography
- Competitor Analysis
- Trend Detection
- Caption Copy
- Hashtag Research
- Influencer Marketing
- Paid Ad Strategy and Management
- Community Management
- Content Calendar
How We Do it?
The Social Media Management Process of Zilicon:
Well-versed Account Manager
We will assign a seasoned account manager to your social media project to cater to all your needs. The manager will look after all your interactions with us. Zilicon handles each and every project with zest, and you are in for new ideas from the account manager every week.
Brand Strategy
Branding is what it all boils down to. Your brand identity should reflect in every marketing effort you make. You stand out from your competitors with a clear brand identity.
Zilicon will strategically embed your identity into the creative to create outstanding concepts that resonate.
Social Media Evaluation
We will analyze your social media scenario with
- Competition Analysis
- Trend Discovery
- Hashtag Research
- Reputation Analysis
- Website Traffic Metrics
Then comes the analysis of your target audience to make a profile of the ideal brand audience. Knowing who they are and how to engage with them helps create targeted copy and visuals.
Creative Content Building
Our graphic designers create aesthetic and authentic visuals for social media. We bring your content to life with experienced videographers, photographers, and editors.
All our creatives aim to reflect the brand message. We optimize your current creatives with graphic designing and also create unique content for you.
Our content staff crafts bold copy and engaging captions.
Monthly Content Calendar
We collaborate with you to create prolific content and manage social media excellently.
We provide you with a monthly posting calendar. You can see our designs, copy, and hashtags well before publishing the content. Then you can provide your valuable feedback and suggestions to refine the posts.
Social Media Ads
You can dynamically target with social media advertising.
You can hyper-target with social media; you reach only the audience likely to buy from you. You find your ideal audience by segmenting through the demographics, psychographics, and geographics.
You can also opt for technical segmenting by targeting only mobile or desktop owners.
Automated Chat Bots
Provide users the answers to commonly asked questions with chatbots. As a result, you can save on your human capital expenditure and accelerate communication with potential customers.
Community Management
We respond to comments and also outreach to other brands and influencers.
Competitor Analysis
We analyze your competitors’ followers, the average user engagement rate. Then, we structure the campaigns that have worked well for the competitors. Stay steps ahead of your competitors with rigorous analysis of your competitors.
Fired Up Social Media Management with Zilicon
We bring fresh campaign ideas to the table. We know what people like and what is engaging. So we keep your brand message at the center of all our marketing efforts.
Our team determines the most optimal social media platforms and conjures up strategies to get the maximum exposure. In addition, we ardently track all social media campaigns that we launch and determine the efforts that prove to be most profitable.
Request a proposal today to know more about what attributes to our dedicated services.
